Jules the Lion launches a new chapter in creativity with the release of “(The Devil Made Me) Do It,” a genre-crossing song that comfortably resides at the intersection of contemporary trap and R&B melody. The record is a sharp, self-aware exploration of desire and the stories we tell ourselves before we give in to it.
The trap-inspired drums create a sound that brings the warmth of R&B. The most interesting creative choice on the track is a whispered rap section that obviously borrows some energy from the era of the early 2000s and evokes the kind of playful tension that made records from that era so magnetic.
Jules the Lion provides a smooth vocal that changes tone effortlessly, echoing the slick logic of rationalisation. The delivery is sultry and calculated to meet each change in the production. It’s the honesty of it that makes this record land. “(The Devil Made Me) Do It” is a tight, culturally conscious release that announces Jules the Lion as a voice to listen to.
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