In his first release of the year, rising pop-soul artist JERUB returns with something quite literally spell-shaking. “Deeper” is a promise, a declaration, a whisper of a storm surrounded by stadium-ready production. JERUB’s vocal clarity slices like sunbeams through a thick fog. His authoritative and reassuring tone has an undeniable quality.
“Deeper” best exemplifies this gift, its emotional heft matched by the kind of anthemic buoyancy that demands to be yelled at a live show. Written and created in collaboration with award-winning maestro Edd Holloway, “Deeper” took shape unexpectedly. It was kindled when a voice note on JERUB’s phone descended a path of exploration. Somehow, the spontaneity of that moment made it into the song raw, urgent, unfiltered.
JERUB provides a window into the kind of love many aspire towards but seldom articulate. Every note of “Deeper” feels the gravity of love, not as an idea or ideal, but as a true, lived reality. The production is enormous and, broad and open, so there is a need for headphones and festival headline slots.
At its heart, it’s as intimate and rooted in a modern age as individual as it is ubiquitous. So with “Deeper,” JERUB’s not only dropping a song. He’s shaping the sound of what’s ahead. If this is just a glimpse of his next project, the world must pay close attention. JERUB is ascending, and “Deeper” attests that he isn’t scared to bring us all along for the ride, scars and all, with hope as the compass.
Foolow JERUB on Spotify
