Grammy-nominated platinum artist Jon B. is back with the timeless sounds of R&B but with a contemporary update. His new single, “Natural Drug,” from his forthcoming album “WAITING on YOU,” is an intoxicating experience rather than a song. The album’s lead single sets the bar high by promising a more mature sound featuring Rick Ross, Tank, Donell Jones, and Alex Isley.
Opening with a smooth and immersive song that might start as a slow burn but quickly feels like one burning emotion of the next, Jon B. pulls you through a lush soundscape. When you look at the various things, the environment, and the places, so when you listen to the track, it’s a lot of classic R&B melodies with modern production and mustering that mixture. His signature silky vocals float effortlessly over the beat, lyrics that portray love as an all-consuming, euphoric feeling that doesn’t wear off, even after the song blares.
The song’s opening lines set a magnificent tone, likening love to a maze where emotions swirl, ensnaring lovers. Throughout the song, Jon B. takes a deep dive into the push and pull of romance, the unshakable high, the subsequent low, and the undeniable chemistry that keeps bringing two souls back together. This message is driven home in the post-chorus, pointing out that both partners are fueling the emotional high that each other gets out of making love and that in doing so, they wind up causing this unbreakable cycle of euphoria and limerence whenever they get together.
Jon B. has always been about making music that feels personal but is universally relatable. On “Natural Drug,” he reminds us what made him a staple in R&B for many years. He has this incredible ability to convert raw emotions into sound. A music video adds to the song’s vibe with visuals that perfectly embody the chemistry, depth, and disposition of the love he croons about. “Natural Drug” is the perfect teaser for the highly anticipated “WAITING on YOU.”
Connect with Jon B. on Instagram – @officialjonb
