Morgan Wade has long leaned into raw, unfiltered emotion in her music, and her new single, “East Coast,” is a masterclass in the process. With lyrics that tear straight to the raw and a voice that aches in just the right spots, Morgan serves up a profoundly reflective ballad.
Having already made a mark as a fan favorite on her recent live shows, “East Coast” now lands in its fully-recorded splendor, framing the stormy emotions of the song in a stunning visual set against a rugged coastline. It’s an appropriate place for a song that captures the sensation of standing on the shore of something immense and ambiguous, gazing into the surf of a lost love.
Morgan’s sharp storytelling shines as she unpacks the aftermath of three different hearts in situations, not with dramatic flair but with the quiet devastation of someone feeling the weight of what’s left behind. The song feels like a slow burn, with her voice running the range of vulnerability and resilience, so each lyric packs a little extra punch. There is no glossing over the anguish here, just a candid glimpse of the darkness that remains in the wake of love lost.
“East Coast” is the first taste of new music Morgan has shared since her 2023 album “Obsessed,” an album that felt much more personal and introspective, and one that saw Morgan in her rawest form as a solo songwriter and storyteller. If this single is any sign of what’s to follow, Morgan Wade is not only here to but also here to make a mark. With “East Coast,” she shows again why she’s one of the most enticing voices in country music.
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