Russ shines bright with his latest release, “April 7.” He’s taken honesty to a whole new level, rendering the notion of love a timeless and nigh profoundly personal exercise. Arriving as the second single from his highly anticipated upcoming album, “WILD,” “April 7” lands with a bewitching track and a heartfelt music video, giving you a rare, sensitive peek into his heart.
This song, named after his girlfriend’s birthday, April 7, 2000, is more than just a date on a calendar. It’s a symbolically central figure in Russ’s life, reimagined as a musical love letter. Written by a dream team of Ariowa Irosogie, Jake Jepson, Kiran Gerbi, Ozan Yildirim, and Russ himself (Russell Vitale), the record exudes a warmth and sincerity that feels utterly lived in.
On the production side, Russ shares the role with Oz, Ari PenSmith, Kiri Gerbs, and Jake Jepson. He combines bright instrumentation with relaxed grooves that allow his lyrics to breathe. The beat is soothing, bordering on heartlike, steady, purposeful, and intimate. It’s the ideal canvas for Russ to create vivid emotional snapshots of his relationship. “April 7” is not gilded with high-minded metaphors or overproduction. It’s frank, tender, and intensely human. That’s the magic. In an age of snackable trends and hooky virality, Russ sits still with his girl, locks her eyes, and tells her how he feels.
The music video accompanies and adds another layer, bringing that emotion full circle with visuals that feel as immediate as the lyrics. It’s a cinematic confession, documenting those hushed, potent moments that transcend social media sizzles and red-carpet runs.
With “WILD” due out later this spring or summer, “April 7” establishes a tone for what could be Russ’s most emotionally raw album to date. And if this track is any indication, “WILD” will not only push the boundaries of musical experimentation, it sounds like it’ll also be an exercise in truth.
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