With her new single, “Uh Uh (Outside),” Canadian singer-songwriter Madelline is rewriting the pop playbook. Released via the vnclm_ label, it’s an unapologetic blast of energy that combines the notion of a vintage musical theater number with the courageous brutality of early 2000s pop. If you’ve ever wondered what Mary Poppins would sound like with a bratty electro-pop schtick, Madelline has a kitten-dry answer.
From that first beat, “Uh Uh (Outside)” is music that won’t follow the rules. Madelline’s voice flits over a bouncy, futuristic beat with confidence and a dash of mischief. The song has the time-worn feel of a rebellious singalong, combining nostalgic Broadway-esque melodies with the punchy, no-bull attitude of heavyweights like Gwen Stefani and Fergie.
In Madelline’s words, she calls this genre “Mary Poppins core,” which is a fitting name for a sensibility that’s whimsical but daring. Sprung with an electrifying energy, the production balances airy, theatrical elements with a modern pop edge. There’s an ominous, controlled chaos beneath it all, like entering a neon dream where every lyric titters and winks at you, daring you to sing along.
But what makes this one, “Uh Uh (Outside),” the shine is how fearless it is with pop. Madelline mixes contrast, sweet and sassy, nostalgic and futuristic, to create her sound unmistakably. She transforms the past into a new, unpredictable, and absurdly enjoyable present. As Madelline carves out her space in the pop landscape, “Uh Uh (Outside)” proves she isn’t afraid to take risks.
Connect with Madelline on Instagram – @i.am.madelline
