Los Angeles-based artist FAKE SUEDE (the musical alias of Jeffrey James) returns with a new single, “Love Don’t Come Easy,” a soul-soaked night crawling confessional dressed up in late-night grooves and contemplative lyricism. Available now via Sevro Records, this most recent offering wraps rich, soulful production around SUEDE’s pillars of vocal and lyrical depth, making it an anthem for those entangled in the messy mix of millennial love.
The beat kicks in, announcing, ”Love Don’t Come Easy,” the song sets the tone for a highly relatable journey. It’s a song about longing, the exasperation of swiping through page upon page of profiles and pursuing ephemeral attachments, only to end up right where you started. But in the tiredness, there’s still a glimmer of hope within the melody because, even in the most damning of times, we cling to the fact that love is still out there, just waiting to itself to be found again.
His vocals are raw but controlled, and he yearns perfectly to make every lyric land. Smooth yet textured, the production constructs a lush sonic tapestry that is intimate and expansive, fitting the emotional peaks and valleys of the lyrics. “Love Don’t Come Easy” is a song for the soul. It’s a well-deserved, sincere reminder that real love requires patience, persistence, and a tiny leap of faith.
Connect with FAKE SUEDE on Instagram – @thisisfakesuede
