Detroit powerhouse Junii returns with “boreddd,” the hot single off of her new album “JINX!,” which slides uncommonly easily from new school Hip Hop to Neo Soul, and Alternative Soul. From the first bar, Junii captures your attention with a magnetic presence that is equal parts bold and brainy, establishing more trail to her longevity in an ever-emerging pool of voices from Detroit.
This special feature showcases Junii and follows up with “boreddd” witty bars, precise, slick, and sultry, while effortlessly blending silky delivery. Its chorus is instantaneous and resounding, and Junii’s self-produced beat only cements that hypnosis. A song that is both catchy and artistic, with layers for the general listener as well as those who like to look at their music under a microscope.
“boreddd” comfortably fits in with artists like Doechii, Rapsody, and NoName, but also points backward to a few years to R&B powerhouses SZA, Summer Walker, and SYD. The influences of Lauryn Hill, Erykah Badu, and Amy Winehouse are evident in Junii’s delivery, yet remain entirely her own, rooted in the deep musical tradition of Detroit while taking stylistic risks.
Junii ultimately stands out the most as both a rapper and a vocalist. Over a springy, skittish beat on “boreddd,” she effortlessly transitions from barbed rap flows to luxurious singing with finesse, never breaking stride. Her production sensitivities enable her to craft a landscape that tells the story of each song, determining where every note, pause, and drop falls with intent. The song is personal in a way that it spans vast enough to become a nighttime rhythm that you can dance to.
“boreddd” is an invitation into Junii’s world of playful, introspective, effortless, meticulousness. Junii demonstrates her versatility as an artist with her meticulousness, characteristic flow, and genre-free sound, making it clear that she cannot be contained. For those who love ultra-innovative Hip Hop and Neo Soul, “JINX!” and especially “boreddd” are inescapable.
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