50 Cent is never one to mince words or pass up an opportunity to throw shade. The hip-hop figurehead and serial internet instigator set his sights on Kanye West and his wife, Bianca Censori, on Instagram this week, after the couple was photographed in New York City, Bianca sporting another one of her signature, head-turning looks.
In the snap uploaded by 50, Kanye rocks the low-key look, donning a grey hoodie and his signature shades, while Censori joins him in nothing but a white bikini. In true Censori style, which is to say, daring and all but there, our glance revived online buzz about her wardrobe, and 50 Cent wasn’t going to let that pass. “B!tch the sidewalk is for Pimpin. Now you get your ass out on that street and catch a date,” he captioned it, mixing comedy, criticism, and that much-talked-about dose of provocation.
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The post set social media on fire. Fans laughed off the heady dig, and one wrote, “Ya’ll an never make me hate this man!!!” and another, poking fun at Kanye’s consistent look, “never out the Umbro hoodie.” Bianca Censori has emerged as a headline grabber with her unapologetic fashion sense since her wedding to West in 2022. Whether it’s her sidewalk walkabouts or red-carpet appearances, which included an almost naked face-off at the Grammy Awards earlier this year, her minimalist outfits have played a significant part in the couple’s subversive public image.
50 Cent’s remarks come as speculation rises that Censori’s choice of appearance may be more of a shock machine than a style, and the extent to which Kanye is perpetuating the narrative. Either way, their image manipulation is becoming too muddied a concoction of fashion statement and public spectacle. For 50 Cent, however, it was just another night at the digital comedy club. Also known for delivering quick rebuttals and no-filter commentary, his post is a reminder to fans that in the world of hip-hop and celebrity, everyone can catch a little side-eyed shade.
