IMBER confront the distance between ambition and connection on “Otherside”

Life goes by so fast, and the important things seem to drift further and further away. IMBER wrestle with that tension on “Otherside,” the title track from the sibling trio’s upcoming debut album, due March 2027. This song explores the price of always looking ahead, and the chase for personal achievement and slowly drifting away from important connections.

Written by Ben at 29, “Otherside” draws on a period of reflection on changing friendships, changing lifestyles, and the growing influence of technology. It’s also an insight into the COVID era, about how easily distance can grow between those who shared the everyday experience. It’s a thoughtful meditation on the pull of thinking happiness or fulfillment is elsewhere.

IMBER brings out something special in the creative process. Ben writes and produces the material before his siblings, James and Abigail, join in. Rooted in family ties and personal experience, the project spans the North Devon coast and their home in Bristol. The title track “Otherside” makes disconnection the overarching theme of the larger project. What matters here is that it addresses progress without losing human contact.