Independent rock is alive and kicking when artists are willing to challenge the everyday culture with intelligence and style, and that’s exactly what The Muster Point Project does with their latest single, “That’s How They Getcha.” The track is an indie-rock energy, wrapped around bright guitar work, irresistible hooks, and crisp storytelling.
The song was inspired by Kevin Franco’s experience working in advertising, and the contradiction of creating persuasive campaigns and questioning the promises they make. “That’s How They Getcha” is a straightforward critique as a humorous, lightheartedly self-assured look at the modern marketing world, highlighting the gap between slick marketing and reality.
The production embodies the lively spirit of classic indie rock, with jangly guitars, driving rhythms, and catchy melodies that keep you engaged. The vocal delivery is well-suited to the song, striking a balance between charm and conviction, and letting the song’s satirical edge come through naturally. “That’s How They Getcha” proves that The Muster Point Project can have thoughtful songwriting and irresistible hooks.
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