UK singer Sissy Ford is here to stand out with her new single, “Streets,” a searing combination of silky pop and earnest R&B that is made with precision and feeling. Guided by the hand of the legendary songwriter Jin Jin, Sissy Ford is creating ripples, and with “Streets,” she may have the track that will make her a star.
But from the first note, “Streets” has silky, intoxicating melodies and an ultra-catchy chorus that sticks with you long after the song’s played its course. Ford’s voice is unadulterated, relaxed, and emotionally saturated, and each lyric registers, and the note sounds like it emanates directly from the heart.
The production is polished but soulful, with a polish that still maintains depth. It balances modern-day pop appeal with old-school R&B heft. She delivers each line with such a natural ease that the song feels simultaneously intimate and anthemic. “Streets” is a declaration. A proclamation that Sissy Ford is an artist to watch.
With industry buzz growing and a fresh and familiar sound, “Streets” paves the way for a breakout moment. If this track is any indication of what’s in store, Sissy Ford is well on her way to the big time.
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