Global superstar and sonic trailblazer Rema returns with a journey into passion, temptation, and soul-stirring luxury with his new single “Baby (Is It a Crime).” Made with P.Priime, based on a mesmerizing sample of the legendary Sade, it’s an elegant fusion of silky Afrobeats, Rema’s signature ethereal vocals, and an irresistibly potent groove.
This release was previewed last November as an incomplete snippet, but the song has since become a life of its own, captivating fans worldwide. Now fully fleshed out, “Baby (Is It a Crime)” is a behind-the-curve, enveloping sound, trailing nostalgia with innovation. The track was born out of an inspired session in Kenya last year, during which Rema experimented and tuned to frequencies to create a sound that feels both ageless and prophetic.
A London-filmed visual moving as a companion piece translates the song’s hypnotic energy into a vivid cinema. Now making waves, it became BBC Radio 1’s Jack Saunders “Hottest Record,” a new milestone of Rema’s changing creativity.
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Connect with Rema on Instagram – @heisrema
