Drake, never reticent about taking big bets or making bigger headlines, just went all in. The Grammy-winning rapper and international superstar has stunned fans this week once more by wagering a staggering $750,000 on a cricket match. Drake, a noted sports bettor who has made large wagers on the Super Bowl, UFC fights, and championship boxing matches, will now go where no sports gambling enthusiast has before to the world of cricket.

Drake took to his Instagram Stories on Monday and shared his latest wager, which happens to be a massive bet on the Royal Challengers Bengaluru (RCB) to beat the Punjab Kings in an upcoming cricket match. With a screenshot of the Stake betting slip, he captioned it, “Ee sala cup namde,” an expression that RCB fans often use, and it more or fewer means this year, the cup belongs to us.

This unexpected delve into cricket betting simply blew up on the internet, as fans and followers bombarded the comments section with disbelief, excitement, and wit. One fan added, “Wthelly is this? Cricket? 750k? Fk it let me tail this,” while another wrote, “Oh so we betting on cricket now?” Even Stake, the online crypto betting platform Drake is closely linked with, said, “hit em for $ix.”

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That Drake has the connection to Stake is not a secret. He’s also one of the most high-profile partners of the platform, frequently sharing huge bets on prominent sporting events. From multimillion-dollar Super Bowl bets to UFC fight nights, Drake’s gambling habits have become nearly as famous as the music he makes. But this bet on a sport gaining popularity in North America is a different signal. Cricket, widely seen as a niche sport for North American audiences, has now made the rapper’s gambling watchlist. Whether it’s a marketing play, a personal interest, or simply a bid to connect with a global sports culture, Drake is making cricket cool, if only for a while.

For the Royal Challengers Bengaluru, the wager brings another level of focus. Already one of the most-followed franchises in the Indian Premier League (IPL), RCB now has the benediction and the backing of one of the brightest of the world’s biggest superstars. Fans of the team may want to pray the Drake curse doesn’t come into play, while others may feel like this might finally be the year RCB can get their hands on the cup once and for all.

This moment is a branding bonanza. Drake is a master not just of music but also of culture. In one sweep, he’s kickstarted a conversation across continents around cricket, gambling, and the increasingly muddied lines between sport and celebrity. The visibility is gold for Stake. Cricket is an unaccustomed place in the pop culture sun. Win or lose the $750,000, Drake’s message is clear, direct, and deafening. He’s not just playing the game but betting on it, broadening it, and, as always, doing it as only he can. With the match fast approaching, the eyes aren’t only on the field but also on Drake’s bet slips.

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