New Zealand’s pop sensation on the rise, ASHY, returns with a rallying cry of strength and fire in her brand new single, “Ottoman.” With her effortless production, catchy melodies, and genre-blending artistry, ASHY confirms she’s a force to be reckoned with.
With “Ottoman,” ASHY bears the weight of her struggles filled with obstacles, pain, and an unquenchable thirst to keep going. This is a hard reality for her, especially as an Indian woman in the commercial music industry. While individuals walk, she’s running, battling for her space, voice, and value.
Helmed by James Guido (Sydney), the production, which was born out of his performance at SXSW Sydney, brilliantly captures ASHY’s emotional cadence. The track combines modern pop, R&B, and dance elements with energy straddling vulnerability and undeniable power. Shimmering synths, layered harmonies, and deep, forceful beats do little to distance itself from the ethereal world of the best garage pop, and the atmosphere haunts as much as it is empowering.
“Ottoman” is for anyone who’s ever felt undervalued and ignored or has repeatedly had to prove themselves. With ASHY’s soaring vocals and deeply felt delivery, it’s futile not to feel every word she sings. Paired with a lyric video, the track is a clarion call for anyone unwilling to fit into a specific mold. ASHY’s gift for turning personal turmoil into a larger statement is one of the things that makes her artistry so magnetic.
With “Ottoman,” ASHY cements herself as a pop artist, storyteller, fighter, and voice for those breaking through barriers. This is a battle cry. And if this track is any measure, ASHY is only getting started.
Connect with ASHY on Instagram – @ ashy_music
