Chris Brown’s Breezy Bowl XX tour is playing out in a legal battle. Breezy Swimwear, a Miami-based swimwear line, is suing Chris Brown and Live Nation over allegations of trademark infringement related to the branding for his tour. In the legal filing, the suit states that Breezy Swimwear has been the owner of the “Breezy” mark since 2018, with the name “Breezy Bowl” having been in documented use since 2023 in connection with its branded Miami events.
Filed earlier this week, the lawsuit alleges that Brown and Live Nation have infringed those trademark rights by launching a massive national tour under an almost identical moniker, Breezy Bowl XX, which the swimwear brand claims is causing confusion among consumers. “Celebrities do not get to overwrite small-business names just because they are famous,” a lawyer, John Hoover, said in a statement to the public. “Breezy Swimwear coined ‘Breezy Bowl’ here in Miami. We are simply asking the court to protect that home-grown brand and end the confusion.”
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The clash reveals the power struggle between global celebrity branding and small business intellectual property rights. Breezy Swimwear CEO Kris Izquierdo wrote on Instagram soon after TMZ first reported the story, posting screen grabs of messages sent to the company on social media. Some fans apparently assumed that events associated with the swimwear brand, in particular, were affiliated with Chris Brown’s tour, an association that Breezy Swimwear contends could be damaging to their brand and put them at odds with Brown if they position themselves as a brand that empowers women. Breezy Bowl XX tour, the anticipated R&B spectacle featuring heavy hitters Summer Walker and Bryson Tiller, was first unveiled earlier this year as one of the summer’s biggest tours.
But for Breezy Swimwear, the name is a direct affront to years of brand-building in their local marketplace. As the litigation unfolds, whether Chris Brown’s team will switch tacks on tour branding or enter an adversarial court dispute remains unclear. Either way, the case is yet another reminder of the increasing importance for artists and the companies that promote them to exercise caution when naming campaigns, particularly in a world where digital footprints and trademarks are everything. Regardless of how this legal fight ends, whether with a name change or a judicial ruling, the Breezy brand isn’t big enough for the both of them.
